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THE PODCAST EDGE

Welcome to the first ever brand podcasting summit in Asia. Designed for CMOs by CMOs.

Thu, 27th Nov 2025

Marketing Leaders
0
Experts
0
Sessions
0
of Learning
0 HRS

110 CMOs and Marketing Directors in Singapore gather at The River Room, Asian Civilisations Museum, for a half-day podcasting deep-dive at the inaugural, invite-only Edge Summit.

Join us. Get the Edge
Sit back, relax and learn in an intimate, conversational setting

What's On Offer

Deeper look into a medium that's transforming public discourse

584 million listeners in 2025, with 41% spending an hour weekly. It’s a medium you simply cannot ignore

Mix of strategy and practical insights

Discussions on impact and ROI combined with practical insights and demos to give you a glimpse of what it takes to be successful

Relaxed, intimate and conversational setting

A chill environment designed for learning, experiencing and discussion. No sales pitches!

Community of peers and ongoing learning

Join a peer group of senior marketers, industry experts and thinkfluencers in follow-on conversations and opt-in ongoing learning journeys

Event

Agenda

Half day
  • All Topics
  • AMA
  • Case Study
  • Demo
  • Fireside Chat
  • Panel
  • Talk
Expand All +
  • The Podcast Edge


  • 13:00 - 14:00
    Registration and Light Bites

    Arrive, register and get acquainted with your table-mates. Maybe remember to set up that out of office auto-reply and catch up on last min emails before the fun begins!

  • To Be Revealed
    14:00 - 14:10
    Welcome Address
    By To Be Revealed 

    Reminders, logistics and the context for the day
    Talk

  • To Be Revealed
    14:15 - 14:30
    Keynote: Why Podcasting Matters
    By To Be Revealed 

    Value of podcasting as a medium, consumption trends and insights and what it means for modern brands
    Talk

  • To Be Revealed
    14:30 - 15:00
    The Impact of Podcasting on the Marketing Funnel
    By To Be Revealed 

    Marketing leaders discuss how podcasts have made an impact on their respective brands
    Panel

  • To Be Revealed
    15:00 - 15:20
    A Podcaster's Journey to Personal Branding
    By To Be Revealed 

    Podcasting doesn't just enhance your corporate brand, it could elevate your personal brand too! Learn more from the personal journey of someone who's experienced both benefits
    AMA
    Fireside Chat

  • 15:20 - 15:45
    High Tea

    Stretch your legs, say hi to your friends on the other side of the room, peek at your email and grab a quick bite

  • To Be Revealed
    15:45 - 16:30
    The Podcasting Journey
    By To Be Revealed 

    Podcasts are famous because of solo creators, but they aren't really a one-person job. Learn what it takes to produce a branded podcast through a discussion of the end to end workflow, supplemented by demos of how critical pieces are put together
    Demo

  • To Be Revealed
    16:30 - 17:00
    Content Creation Watchouts and Best Practices
    By To Be Revealed 

    What does it take to create click-worthy content from podcasts? Learn direct from the platforms that distribute it
    AMA
    Panel

  • To Be Revealed
    17:10 - 17:40
    Measuring Impact and Podcast Growth
    By To Be Revealed 

    Is it even a podcast if nobody listens to it? In this session we break down the various podcast metrics, how to define success and what it takes to grow your show organically or through paid media
    Talk

  • To Be Revealed
    17:40 - 18:00
    Getting Started
    By To Be Revealed 

    Feeling inspired? Nice! But what to do next? How do you put together a budget for 2026? What's the plan? Who needs to be involved? How do you take it forward after the summit? Find out in this final session for the day
    AMA
    Talk

  • 18:00 - 18:20
    Say Cheese! Wrap Up and Summit Photo

    Quick recap of the day and what's coming next and a 'break the internet' summit photo to round things off!

  • 18:20 - 20:00
    An Evening by the River

    Catch up with new connections and old over sparkling cocktails or an aged glass of red on the breezy banks of the Singapore River. Join the Edge community to keep the conversation flowing well after your glass is dry
    Where
    Terrace


Expert

Speakers

Worldclass

To Be Revealed


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